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dinçer.design

Berlin

Helping teams buildbetter products onstronger foundations.

I design products used by millions every day. At Delivery Hero I lead interaction design for Cape, the central design system behind our brands across the globe. Before that I shaped Turkcell’s digital experience at IBM iX, and through my independent practice I built gamified campaigns for Samsung, Coca-Cola, Unilever and Anadolu Efes. Lately I spend as much time in Cursor and Claude Code as in Figma, building the AI tools my team uses every day. And my favorite side quest: Tipza.

Always exploring, mostly in Figma and increasingly in code.

Murat presenting TradePal at the Cursor Hackathon in Berlin

I can help you with

  1. 01

    Product & UI craft

    Navigation behaviour, responsive components, hierarchy, motion and micro-interactions. The part people actually touch.

  2. 02

    Design systems at scale

    Cape: multi-brand, multi-theme, consumer and back office. Tokens, governance and the people side of adoption.

  3. 03

    AI tools for teams

    Tools I build for my own workflows and my team’s: Observatory, Claude skills, and Figma plugin suite.

Experience

  1. Delivery Hero

    Lead Interaction Designer

    Lead the design team of the Cape Design System, keeping quality and consistency across 85+ platforms. Align stakeholders, run workshops and drive adoption. In parallel, lead internal AI initiatives on machine-readable design systems and AI-assisted workflows.

    Oct 2023 – Present

  2. Delivery Hero

    Senior UI Designer

    Designer of the Armor Design System, then led the merge of Armor, Chardonnay and Amigo into Cape.

    May 2021 – Oct 2023

  3. IBM iX

    Visual Design Lead

    Led the Turkcell Design System and the visual design team of 11, hiring its contractor designers. Led design initiatives across BiP, TV+, Dergilik, Ultia, Paycell, Digital Operator, Kopilot, UpCall, Turkcell Platinum and turkcell.com.tr, and led motion and interaction design across most Turkcell projects. Supported the MEA office on the Abu Dhabi Design System. Member of the global design systems guild.

    Jan 2020 – Apr 2021

  4. IBM iX

    Senior UI Designer

    Product UI for Turkcell, including turkcell.com.tr, Ultia and Dergilik.

    Jan 2018 – Jan 2020

  5. Userspots

    UI/UX Designer & Lecturer

    Sep 2015 – Jan 2018

Independent practice

2018 – Present · alongside full-time roles

Kaizen Technology

Design consultant

Independent practice alongside my full-time roles. Gamified campaigns and consumer products for brands like Samsung, Coca-Cola, Nutella, Nescafé, Algida, Anadolu Efes and Garanti BBVA.

Kaizen projects

Education

  • Dokuz Eylül University

    Business Administration, BA

    2008 – 2012

  • Ege University

    Advertising, MA (incomplete)

Recognition

Earlier, with my teams at Userspots

Team awards. The client is the official winner, with Userspots credited for UX and UI.

Kind words

“One of the strongest designers I've led and collaborated with. He has a sharp eye for visual design, UI, and building solid design systems, but what really sets him apart is how he thinks through the entire customer experience.”

Photo of Emrah SarıbazEmrah SarıbazHead of Design · Zalando SE

My design lead at Userspots, on banking and retail projects

“Instead of rushing to the screen, he starts with how people will actually use something, and the design grows out of that. I always come away from our talks seeing my own product, Sociality, a little differently.”

Photo of Fırat BerberFırat Berber (opens in a new tab)Co-founder, Product & Process Maker · Sociality.io

Worked together on the Sociality.io product

“Murat brings rare technical depth and fast execution without compromising quality. He's an exceptional designer with an impressive eye for detail, always pushing for higher standards. His drive to continuously improve and challenge conventions really sets him apart, and he's genuinely a pleasure to work with.”

Photo of Guido CardarelliGuido CardarelliPrincipal Product Designer · Zalando

Mentor and colleague